When it comes to buying or selling real estate in Costa Rica, marketing is more than just advertising or branding; it’s about creating a genuine connection with you and guiding you through every step of the real estate journey. While advertising and branding are important, they’re just parts of a much larger puzzle.

Effective marketing starts with understanding your needs and preferences and crafting strategies to engage with you. It’s about telling a story that resonates, subtly convincing you that our Costa Rican properties are your perfect match or that we are the right team to sell your property.

By investing in marketing, especially storytelling content, we create a steady stream of interested buyers and sellers. Showcasing properties in a compelling way attracts more potential clients, giving us a competitive edge. This approach, though requiring an initial investment, pays off in the long run and avoids the typical ‘sales pitch’ everyone wants to avoid.

For thousands of years, humans have been storytellers. In today’s world, filled with countless competitors, storytelling has become essential to capture your attention and engage you. Whether you’re buying or selling, our goal is to make your journey as seamless and enjoyable as possible.

Creating engaging content isn’t easy—it’s a demanding, never-ending process. But the good news? This approach is foolproof. Consistency is key, and we make sure to post engaging content 2-3 times a week across all relevant social media platforms, keeping you informed and excited about your real estate opportunities in Costa Rica.

In today’s market, successful businesses need to act like marketing agencies that ‘sell’ real estate, rather than real estate businesses that ‘try’ to market. This means dedicating a significant portion of our efforts to full-time marketing content creation, ensuring that our properties and services stand out.

You have several options to consider: relying on traditional methods and paying commissions after a sale, or choosing a team like ours that invests in creating a unique, compelling story for every property. Once we start this journey together, our content will continuously keep you engaged, informed, and excited. Your loyal following will help spread the word, providing valuable endorsements.

So, what’s it going to be? Stick with the traditional methods in the Costa Rican / Mexico real estate market, or partner with us to create magic and achieve unparalleled success? The choice is yours.

Written by Matt Wilson

Let’s have a conversation about it?  

Matt Wilson +52-415-114-7529 (English)

Julian Ulate +506-8403-0462 (Spanish & Spanglish)